In the last blog, we gave a brief overview of what you should test on a landing page. Picking up where we left off, here are eight case studies from companies who increased their conversions focusing on the following areas. 

If you run an ad campaign to increase your company’s lead volume, how successful would it be? Do you know your audience well enough to create a landing page to which they would respond?

In almost every case, the answer is no. You may be able to make some educated guesses, but you wouldn’t know with one hundred percent certainty.

Why has my page rank dropped like a Redbull from space? Better yet, how can I fix where my site shows up on the Search Engine Results Pages? (SERPs)  SEO is a holistic approach. In addition to optimizing your page correctly, one of the most important, and hardest aspects of SEO is link building. Good link building is key, and if you have bad links - you now have issues.

The Disavow Links tool by Google was released on October 16, 2012. The tool was created to help webmasters disavow links to their web site. This should not be used without consideration, and in most cases you should never have to use it. If you have received notifications from Webmaster Tools about "unnatural links" this tool may be able to help.