Social Media Marketing

Created on Wednesday, 15 June 2011 15:51

Social Media and Online Marketing (Crash Course)

sponsored by Deluxe For Business

6/15/2011  8:00AM

Most folks know that setting up social media accounts are as easy as signing up for an email service. For all of us who are in business, we want to know how to use this newfound and very popular resource! I just attended a seminar with Starr Hall, who was called the, “authority in social media marketing”by Fox Business News. I've been to generic functions, but she really drilled down into some useful details about making social media work!

Notes by; DesignToads

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Introduction to Social Media for Business owners

•     End Goal of Course; Get New Customers
•     Also to promote branding
•     43% of all U.S. businesses are successfully using social media to earn new customers

Speaker; Starr Hall, social media strategist, founded 2 Point Media

Overview

•     actions taken to be successful with social networking
•     top 4 mistakes
•     4 ways to use it for Publicity (media coverage)
•     10 online resources for growing your brand

Sales how does social media fit?

1. Foundation = your WEBSITE

•     which is not a brochure (it’s about them, not you)
•     stop using clip art for logo
•     photos should be professional
•     two way messaging creates a real interaction with your clients/prospects
•     Use a prominent Call to Action (using no more than three)
•     Do not confuse your viewers

                   websites are too cluttered

2. Finding your Target Market

•     buyer’s shorten your brand in their mind
•         i.e. "The Oprah Show" - now just; "Oprah"
•     connect to the connectors on Linked In
•     search your markets keywords, on FB, then click “posts by everyone” in left sidebar
•     use the twitter advanced search options to find the same
•     Linked in (upper right) click advanced search

3. Post Consistently

•     three to five times daily
•     use humor, inspiration, and Questions-get them curious
•     build social proof
•         prove that you are worth doing business with
•         testimonials and recommendations on LinkedIn

4.Choose Quality over Quantity

•     prospects are not just numbers
•     plan & proceed with a social media strategy
•         policy & procedures
•             things that get posted online may never be removed.
•             protect yourself
•     make posts half personal-half business

5.Top 3 mistakes

•         spelling/grammar - check it, damn it.
•         no social media sales pitches on social media
•             people will promote you without being asked
•         create conversation, not a one-way post wall   
•             create, entertain, and educate through conversation
•                 join several conversations daily

   
6. Get Media Attention (should be easy for "Know it All's")

•         follow the media on twitter
•             follow and learn their speak for a couple of weeks
•             post top tips lists
•                 top mistakes, top ten’s ect.
•                     (ten weekly-750 words)
•             Ask 3 Questions per week
•             Answer Questions on LINKED IN
•             Post Tips and jazz on the media who are on Linked In and Media

7. Top Ten Resources/Sites … eleven actually

1.     PartnerUp.com
2.     Smallbiztrends.com
3.     StarrHall.com
4.     MediaonTwitter.com
5.     Technorati.com
6.     Socialsafe.net
7.     Hootsuite
8.     Google.com/alerts
9.     Deluxesmallbizblog.com
10.     Businessonmain.msn.com
11.     TalkFusion

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OVERVIEW (for later morning)

•     SEO & SEM
•     Video Channel set up
•     Video creation and marketing videos
•     location based and moblie marketing

SEO & SEM

    Publicity builds brands, marketing builds publicity
    breakdown areas of Organic and Paid areas

Fastest way to SEO

    Video Marketing

    a. YouTube

•             looking away from camera at a “60minutes style” interview
•             60% of all web traffic is video
•             27 min long average view
•             30Bill vids watched per month in U.S.

    b. Video Tips

•                 add humor and quotes
•                 before and after features
•                 have energy in product demonstration
•                 Craig’s list outsourcing for videos ( crowdsource to repost videos on blogs)
•                 get video testimonials - use your phone camera!!! ask what they think about your product or service.
•                 automate video streaming
•                 vids are mostly watched on phones

Resources

• streamcast (how-to-vids)
• Viddler (branding)
• TubeMogul ($20 month) automation
• Traffic Geyser

More about Video

2x2 Video Creation Formula
                    create two videos;

1. 60 second FAQs video, and

2. A video of Questions they should be asking

    Social Networking Posts (resources in order)

    a. LINKED IN
    b. Google Places
    c. twitter
    d. Facebook (make info public on profile)

    Keywords

    a. short tail vs long tail

            use long tail unless you have a large budget or huge exposure
            narrow your market to a more specific set of keywords

Location Based Marketing

    foursquare, FB places, ect.
    QR codes

Mobile Marketing

    tips and value about product
    text to win
    coupons and alerts