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December 02, 2011

Parked Domains and Ad Generators Get the Axe

Written by  Adam Wellborn
Parked Domains and Ad Generators Get the Axe

Sites like Godaddy's giant inventory of "parked sites", and ad generating sites with shady content are targeted in the latest google algorithm change. And isn't it about time. I’ve wasted countless hours of my life, trying to find specific information on the web and gotten a "blog" which was actually scraped content with a million ads. As for parked domains, a guess the question is why were they ever indexed in the first place?

The following was released by Google:

"New 'parked domain' classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don't have valuable content for our users, so in most cases we prefer not to show them."

Duplicate Content down, Original Up

"Original content: We added new signals to help us make better predictions about which of two similar web pages is the original one" when dealing with two competing sites for search engine rank. This of course has been put in place to detect websites with content taken(stolen) from another site. In college they call that plagiarism. In Search Engine Land, they call it scraping. Either way, it's not original and what Google started earlier this year with the PANDA updates, they are still attempting to make more accurate. We of course don't know how long this will take, but Google said it was going after sites that had low-levels of original content in January and delivered a week later.

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